2020年全球150强排行授权商榜单
公司排行
2023-12-29 14:05:33
热度：14℃
美国《License！Global》杂志公布了“2020年全球150强授权商榜单及报告”。榜单以全球企业2019年授权商品销售额为标准进行排序，其中迪士尼公司以547亿美元销售蝉联榜首，梅雷迪思和PVH Corp.位居榜单第二、三名。
| 1 | 华特迪士尼公司 | $54.7B |
| 2 | 梅雷迪斯公司 | $26.5B |
| 3 | Authentic Brands Group | $12.3B |
| 4 | 华纳传媒 | $11B |
| 5 | PVH Corp | $10.6B(E) |
| 6 | 通用品牌 | $7.1B |
| 7 | 孩之宝 | $6.9B |
| 8 | 维亚康姆公司 | $5.8B |
| 9 | 通用汽车公司 | $4.62B(E) |
| 10 | 三丽鸥 | $4.4B |
| 11 | 口袋妖怪国际公司 | $4.2B |
| 12 | 艾康尼斯品牌集团 | $4.2B(E) |
| 13 | 国际品牌管理与授权 | $4B(E) |
| 14 | 东映动画 | $3.9B |
| 15 | 蓝星联盟 | $3.5B |
| 16 | 美国国家橄榄球联盟 | $3.5B(E) |
| 17 | 花花公子 | $3.5B |
| 18 | Rainbow | $3.5B |
| 19 | 伊莱克斯集团 | $3.3B |
| 20 | 美国职业篮球联赛 | $3.2B(E) |
| 21 | Stanley Black Decker | $3.1B |
| 22 | Caterpillar | $3B |
| 23 | Pentland Brands | $3B(E) |
| 24 | 宝洁 | $3B |
| 25 | Sequential Brands Group | $3B |
| 26 | Kathy Ireland Worldwide | $2.9B(E) |
| 27 | 美国职业棒球大联盟 | $2.7B(E) |
| 28 | 法拉利 | $2.6B(E) |
| 29 | WildBrain | $2.5B |
| 30 | eOne Family Brands | $2.5B |
| 31 | WW International | $2.5B(E) |
| 32 | 惠而浦公司 | $2.2B |
| 33 | 福特汽车公司 | $2B(E) |
| 34 | 美泰 | $2B(E) |
| 35 | 乐高集团 | $1.9B(E) |
| 36 | NFL球员协会 | $1.9B |
| 37 | Spin Master | $1.8B(E) |
| 38 | U.S. Polo Assn./USPA Global Licensing | $1.7B |
| 39 | The Hershey Company | $1.6B |
| 40 | BBC Studios | $1.4B(E) |
| 41 | 芝麻作坊 | $1.4B |
| 42 | WHP全球 | $1.4B |
| 43 | 国家冰球联盟 | $1.3B(E) |
| 44 | Sunkist Growers | $1.3B(E) |
| 45 | MGA Entertainment | $1.2B(E) |
| 46 | Technicolor | $1B |
| 47 | NASCAR | $1B(E) |
| 48 | Perry Ellis International | $1B(E) |
| 49 | Pierre Cardin | $1B(E) |
| 50 | Ralph Lauren | $1B(E) |
| 51 | 可口可乐公司 | $1B(E) |
| 52 | WWE公司 | $1B |
| 53 | Dr.Seuss Enterprises | $998M |
| 54 | PGA | $909M |
| 55 | Energizer Brands | $892M(E) |
| 56 | Moomin | $839.9M(E) |
| 57 | The Emoji Company | $810.6M |
| 58 | Church& Dwight Co. | $770M |
| 59 | Focus Brands | $760M |
| 60 | Keurig Dr Pepper | $720M |
| 61 | 宝丽来 | $620M(E) |
| 62 | 拉加德集团 | $600M |
| 63 | Hearst | $580M |
| 64 | Telefunken | $539M |
| 65 | The Smiley Company | $538M |
| 66 | Scott Brothers | $532M |
| 67 | Welch's | $510M(E) |
| 68 | Discovery Inc | $501M(E) |
| 69 | Alpha Group | $500M |
| 70 | Sharper Image | $500M |
| 71 | Tommy Bahama | $500M |
| 72 | Michelin Lifestyle | $483M |
| 73 | Studio 100 | $469M |
| 74 | Pinkfong | $453M(E) |
| 75 | Fantawild Animation | $435M |
| 76 | The Goodyear Tire& Rubber Company | $430M |
| 77 | 美国足球职业大联盟 | $420M(E) |
| 78 | Activision Blizzard | $404M |
| 79 | Toho | $403.5M |
| 80 | Diageo | $400M |
| 81 | 摩托罗拉移动（联想子公司） | $396.9M(E) |
| 82 | 索尼影业消费品 | $360M |
| 83 | Mars Retail Group | $340M(E) |
| 84 | Eastman Kodak Company | $338M |
| 85 | Ironman | $337M(E) |
| 86 | 日产汽车公司 | $330M(E) |
| 87 | Animaccord | $327.1M |
| 88 | Skechers USA | $310M |
| 89 | 4K Media | $300M(E) |
| 90 | VIZ Media | $282M |
| 91 | 大众 | $280M(E) |
| 92 | BuzzFeed | $260M |
| 93 | John Deere | $260M(E) |
| 94 | Shanghai Skynet Brand Management | $257M |
| 95 | TGI Fridays | $255M |
| 96 | Conde Nast | $250M |
| 97 | The World of Eric Carle | $250M |
| 98 | General Mills | $250M(E) |
| 99 | The Ohio State University | $232M |
| 100 | Sports Afield | $228M |
| 101 | 百威英博 | $225M |
| 102 | Golden West Food Group | $222.5M |
| 103 | Boy Scouts of America | $219M(E) |
| 104 | 百力通公司 | $215M |
| 105 | Crayola | $215M(E) |
| 106 | Pocket.watch | $215M |
| 107 | 兰博基尼 | $210M(E) |
| 108 | Art Brand Studios | $200M |
| 109 | Carte Blanche Group | $200M |
| 110 | Funimation | $200M |
| 111 | Girl Scouts of the U.S.A | $200M(E) |
| 112 | JCB | $200M(E) |
| 113 | KISS Catalog | $200M |
| 114 | Roto-Rooter | $200M |
| 115 | Santoro Licensing | $180M |
| 116 | Smithsonian | $179M(E) |
| 117 | Melitta | $170M |
| 118 | Silvergate Media | $170M |
| 119 | Kawasaki Motors Group | $165M(E) |
| 120 | Perfetti Van Melle | $162M |
| 121 | Reynolds Consumer Products | $160M(E) |
| 122 | Crunchyroll | $150M(E) |
| 123 | Wolfgang Puck Worldwide | $148M(E) |
| 124 | Gold's Gym | $147M(E) |
| 125 | Aardman Animations | $140M(E) |
| 126 | LA-Z-BOY | $140M(E) |
| 127 | Talpa Global | $135.1M(E) |
| 128 | Beam Suntory | $135M(E) |
| 129 | Tony Roma's Famous Ribs | $130M(E) |
| 130 | Hamilton Beach Brands | $125.4M(E) |
| 131 | AgfaPhoto | $125M |
| 132 | The Astrid Lindgren Company | $124M(E) |
| 133 | V&A | $111.4M |
| 134 | Games Workshop | $110.2M |
| 135 | ITV Studios | $108M |
| 136 | Finsbury Food Group | $104.9M(E) |
| 137 | Cold Stone Creamery | $102.7M(E) |
| 138 | Newman's Own | $101M |
| 139 | Black Flag | $100M(E) |
| 140 | PepsiCo North America | $100M(E) |
| 141 | ZAG | $100M(E) |
| 142 | The Scotts Miracle-Gro Company | $98M |
| 143 | Moose Toys | $85M |
| 144 | Rovio Entertainment Corporation | $82.1M(E) |
| 145 | Mack Truck | $75M(E) |
| 146 | SEGA of America | $73.8M |
| 147 | U.S. Army | $70M |
| 148 | Biltmore | $69.3M |
| 149 | Acamar Films | $68.8M |
| 150 | Rust-Oleum Corporation | $65M |
2020全球授权行业排行时榜解读
2020全球最赚钱授权商排行时榜显示，2020年共计有5家企业授权商品销售额突破100亿美元，有47家企业授权商品销售额在10-100亿美元之间，有89家企业授权商品销售额在1-10亿美元之间，其余9家企业授权商品销售额在1亿美元以下。
全球最赚钱的150家授权商榜单值得关注的是，全球领先的品牌开发公司AuthenticBrands Group上升了两位，2019年授权商品销售额为123亿美元，这主要得益于该公司对Volcom、体育画报、巴尼斯纽约精品店和Forever 21等一系列关键性品牌的收购。
此外，Funimation、WHP Global、SEGA of America、Pinkfong、Toho、Sharper Image等公司均是首次登上2020全球授权商排行时榜。
